If You Think You Need a Designer,
You Do.
You’re an Ecopreneur, a mover and shaker. You had this awesome eco idea that is eco-friendly and sustainable. You know exactly what you want to say and what you sell.
You know who you are but no one else does.
You know your business inside and out. You know your core values, mission, style and look. But every Canva logo or fiverr designer you’ve tried just ages, and you get sick of it. Your business kind of washes into the background on your social media. No matter how many templates you’ve tried your brand doesn’t come through on your photos. You can’t seem to get a consistent message across, that matches your values AND connects with your customers.
This is what sets business apart. A purpose built design that innovates, is sustainable and resonates with the target audience.
Are you an Ecopreneur, an eco conscious genius, a brand wanting to make a positive impact?
Do you see other businesses with a solid logo, colours, patterns that just seem timeless, and fit seamlessly with their products and values? Do you want to know how they reach ultimate style and perfection?
They hired a Designer.
Is your business a hobby?
It is the pulse in your business. It takes from the heart of your business a.k.a. Your goals and mission and filters that through to everything your brand is and does.
To help define your brand strategy you need a brand value proposition. This statement is a clear and concise few sentences of:
- Who your brand is,
- What makes you different,
- What you do,
- Who your target audience is and,
- How you improve their lives.
Simple right? If the answer is no then you have some work to do. Having a concise direction is vital for a brand’s sustainability.
Use these questions to help you determine your value proposition.
Is your business a school project?
It is the first thing you notice about a business right? How good does the logo look on the website? Does it make them look legit or scammy? Do they even have a logo? Without one most businesses look very unprofessional so it is important to get this right. It is the first thing your target audience sees.
Have you ever clicked on a product or link on a website but then jumped off it because:
- It looked like scam,
- You had no idea what they are,
- They looked unprofessional and therefore not trustworthy of your business?
Internet users do this 10x a day. There are so many options out there you don’t want to turn a potential customer away just because your style isn’t consistent, professional or purpose driven to reflect what you’re selling.
Your brand style should reflect your brand value proposition. By now your target audience should know what your values are and what makes you different. They should know if you are a clothes seller, ceramics maker, wedding venue, digital store etc.
A designer can create you a style that speaks true to your brand. I can transform an idea or essence of a brand into a visual mood board that creates your business style. My skills allow me to use my creative genius to define what you need with how it will look. But if you’re not ready for me then keep reading.
Some tips to get you started on defining your style:
Is your business designed with ultimate style and perfection?
Are you a business professional? Then you need this.
You should know that a brand’s design is the visual identity of your business. It includes your logo, brand mark, font, colours, pattern, imagery. This identity can then create seamless social media content, website design, printed materials with consistent assets.
Why wouldn’t you want a seamless brand identity?
As a designer I see businesses who are struggling with their identity. They know what they like, but they forget that a good brand design is about what their target audience likes. My designs find that special sparkle that connects a brand’s values with the target audience’s desires.That sweet spot that is hard to find, but transforms a brand from mediocrity to distinct quality.
My skills allow me to use my creative genius to define what you need with how it will look. So if you’re ready for me then let’s make this Earth a better place.
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